Digital Solutions
Desarrollo Web
Email Marketing Automation
Inbound Marketing
Branding
Strategic
Planning
Program and App Development
SEO
Social Media
Audiovisuals
Web Development
The website is often the first source of information that prospects seek to learn more details about products, services, or even the brand itself.
Social media offers the flexibility of free or paid advertising, but a website enhances a company's prestige by effectively communicating its value proposition. It provides prospects with a strong sense of trust in the company, product, or service. An optimized, user-friendly website with valuable content helps attract more prospects for your sales.
We help you not only build your website but also give it the value and distinction you seek through SEO and SEM positioning strategies.
Tools:
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Website creation with WordPress and Wix
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Domain and hosting management
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Landing pages
Companies often rely on the same outdated tools and methods to convey their advertising message and stand out from the competition.
Push techniques are no longer effective today. Consumers do not respond positively to intrusive or excessive information through billboards, emails, or yellow pages ads—these strategies no longer work. Today's consumers know what they want and where to find a variety of options to choose from, selecting the one that best suits their needs. This shift has led companies to focus on creating valuable content to attract their audience.
Next Level Strategy specializes in the Inbound methodology, which helps you attract, convert, close, and delight your prospects, turning them into loyal customers and brand advocates.
We are fully committed to delivering accelerated real-time results with effective strategies that will help you reach the next level.
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Process mapping
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Competition benchmarking
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Workflows
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Business model
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SEO positioning
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Portfolio analysis
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ROI
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Buyer Persona Profiling
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Current Business Situation Diagnosis
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Buyer's Journey
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Marketing Funnel Simulator
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Marketing Funnel Plan
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Social Listening
Inbound Marketing
Program and App Development
Today, the average user relies on their mobile phone for everything, from essential tasks like banking access to simple searches on Google. This makes it crucial for businesses to adapt their content and tools to these devices.
We offer the perfect combination of aesthetics and technology for creating sophisticated software and applications. With extensive expertise in today's leading platforms, we provide the best guidance for software and app development.
● Consulting
We work with you to generate ideas that provide the perfect experience for your consumers, combining market understanding, trends, and innovation.
With strong client relationships and a collaborative approach, we help refine and enhance your ideas, advising on and overcoming technical or design challenges.
● Brilliantly Intuitive
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We take the time to fully understand your target audience and carefully design the perfect user interface to meet their needs.
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We always strive to innovate, pushing the boundaries of what can be achieved.
● Development
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Sometimes, you need more than what the web alone can offer. Apps provide countless opportunities to connect more deeply with your customers. The ability to capture, send, and receive audio, images, and video is more valued than ever by users today.
Digital media advertising has become the primary tool for businesses, adding significant value when promoting a product, service, or brand. It allows companies to achieve their goals more quickly and efficiently.
While anyone can use these resources, it is essential to recognize that managing them effectively requires talent. It’s not just about using any platform but understanding how, when, and where to reach consumers while keeping a strong focus on return on investment. It takes expertise to identify synergies between paid and organic advertising platforms and to integrate media planning into creative processes.
Next Level Strategy ensures that the right people notice your brand, with the right message, in the right way, through the ideal channel. This approach guarantees greater efficiency and effectiveness in campaign creation, leading to optimal results.
Digital ADS
Social Networks
Social networks are one of the fundamental pillars of Inbound programs. They can be used as a starting point to attract consumers by distributing valuable content. Social networks play a crucial role as a distribution channel within an Inbound strategy, both in content dissemination and community engagement. With social networks, we can capture users at later stages of the conversion funnel.
Additionally, social networks offer several key advantages, such as:
● Visibility: Allows content to be shared more easily, organically, and without limitations.
● Customer support: Social networks provide bidirectional communication channels, enabling businesses to receive feedback or complaints from customers and respond to them quickly and appropriately.
● Reputation: Many prospects consider ratings, comments, and reviews before making a purchase decision. Keeping customers satisfied helps maintain a steady flow of recommendations, attracting new prospects.
● Virality: Social media is an excellent channel for organically stimulating content virality, as all platforms offer the option to "share" content with other users.
● Trends: Maintaining a constant presence on social media helps a brand or product stay updated on industry trends and anticipate market innovations and consumer behavior patterns.
Nowadays, maintaining a close and personalized connection with customers, visitors, and prospects is essential. It is easy to nurture these relationships in a small business, but as growth increases, it becomes challenging to sustain personalized, high-quality interactions.
This is where response time becomes crucial. Users expect quick answers to their inquiries, and if you don't provide them, the competition will. This is where marketing automation comes into play. It involves creating automated processes that allow businesses to scale their marketing operations. Some examples include (but are not limited to):
● Sending follow-up content after a user has previously downloaded a topic.
● Generating automated responses for new registrations.
● Informing users about newly created content or products.
It is important to remember that for high-quality marketing automation, a contact database is essential. These contacts must have previously and voluntarily provided their information, showing genuine interest in the product or service you offer.
Email & Marketing Automation
Marketing automation allows for the creation of automated sequences for email and SMS campaigns, either in parallel or simultaneously. For example, in email marketing campaigns, you can use:
● Welcome email: Sending a thank-you message for a subscription, accompanied by a discount coupon, helps strengthen the connection and commitment of your prospect or customer to your company.
● Date-based campaigns: Sending a message on a special date, such as a subscription anniversary or a customer's birthday, fosters a long-term relationship by making customers feel valued and remembered.
● Data update notifications: Sending a message when a contact detail is modified acts as a security measure while keeping the customer informed of any changes to their profile.
While SMS campaigns can complement email campaigns with valuable content, there is always a risk that recipients may not open the email. SMS campaigns, however, are less risky and more effective, offering these three key advantages:
● Deliverability: SMS has the highest deliverability rate, with an average 95% reception rate. Additionally, most SMS messages are read within three minutes of being received, making it a reliable channel to ensure your message reaches its audience.
● Instantaneity: SMS campaigns can be sent to thousands of recipients within minutes, and recipients usually open and read them almost immediately.
● Cost-effectiveness: SMS campaigns require minimal investment in human or financial resources and save time. Depending on the email marketing tool you use, the investment in SMS marketing is usually very low. Next Level Strategy uses Clientify as a master tool to visualize campaign effectiveness in real-time.
Branding
Companies should focus their efforts on creating positive experiences for their prospects, as many purchasing decisions are driven by strong emotional and belonging connections.
Next Level Strategy helps you define your brand’s purpose, personality, benefits, and promise to your customers.
Tools:
● Corporate image design
● Brand DNA analysis
● Communication strategy
● Brand positioning
● Brand scan
● Brand ambition
Not having a strategic plan is like driving a car without fuel—you won’t get anywhere. The planning methodologies used by Next Level Strategy leverage input from key decision-makers within your organization, discussions with key clients, strategic plan development, employee interviews, and alignment of organizational objectives to maximize business results. For us, it is essential to align strategy with industry standards for customer service and best practices to ensure success.
We are leaders…
Leaders learn the key elements of strategic thinking and planning. We determine essential strategic objectives, plan, and organize resources to achieve goals—that’s what we do. Understanding the environment is fundamental. What is happening in the business? In the industry? How is the organization positioned in light of these variables? Addressing these questions will allow you to survive and thrive in a constantly changing environment.
Implementing a strategic planning and management process enables you to navigate both expected and unexpected challenges more effectively.
Strategic
Planning
SEO
Also known as “web positioning” or “search engine positioning,” this discipline involves a set of techniques aimed at optimizing a website so that its content is correctly indexed by search engines and gains significant relevance for specific search criteria.
Although search engines consider thousands of factors when ranking a page, two fundamental elements stand out: authority and relevance.
Authority refers to a website’s popularity. The more popular a site is, the more valuable its information is considered. Relevance indicates how well a page aligns with a given search query. Some of the most popular tools we use for SEO management include:
● Google Analytics – Tracks and reports website traffic.
● Google Search Console – Ensures users find your site through relevant search queries and helps display it without errors.
● Google Page Speed – Assists in optimizing website performance.
● Google Trends – Analyzes trending topics and those gaining popularity.
No media or web campaign is complete without audiovisual elements, and even better if those elements align with the message you have worked so hard to convey.
90% of prospects trust a company more when it puts effort into creating engaging and informative multimedia content. 85% of buyers base their purchasing decisions on the information provided by multimedia elements.
Next Level Strategy has a highly skilled team with extensive knowledge and expertise in technologies for creating high-quality audiovisual material.
Tools:
● Filming
● Stock footage
● Editing
● 2D and 3D animation
