¿Cómo trabajamos? | Next Level Strategy

How do we work?

The roles of the agency and the client in an Inbound Marketing program are completely different from those in a traditional marketing agency. In Inbound, these roles are reflected in how programs are created and executed.

We operate in an agile environment

Next Level Strategy ensures structured processes with consistent quality and optimal results.
These processes are part of the "Agile" approach that we implement.

The Agile approach we use is divided into 4 pillars:

1

We create a plan that adapts to the environment.

We validate ideas.

We outline activities based on knowledge related to market dynamics, competitor actions, and visitor interactions with the website, content, or social media. This allows us to address situations in real time.

2

We carry out projects with continuous improvement cycles, where data from the website, email, social media, and other sources is used to make adjustments that optimize the performance of the entire Inbound program.

Our approach is based on observation and analysis to guide our actions and activities.

3

We generate interactions with potential customers.

Having a more precise understanding of who your potential customers are allows for more effective marketing, as efforts will have a greater impact on attracting the right audience.

This is why having qualified prospects is essential. Interactions with these prospects are fundamental, as they provide valuable insights for creating credible, relevant, and valuable content and messaging.

4

Collaboration and Feedback

Our team understands your concerns and works every day on the marketing program to drive your results. Each of us understands your goals and challenges, which is why our programs are so effective.

Scrum allows us to learn and improve from past mistakes.

With Scrum, we implement an iterative and incremental approach that allows for better predictability and risk control. We observe and experiment, ensuring thorough and detailed planning from the very beginning of development.

Inbound Marketing

We often see companies relying on the same outdated tools and methods to deliver their advertising message and differentiate themselves from the competition.

Push marketing techniques no longer work today. Consumers do not respond positively to aggressive advertising or information overload through billboards, emails, or yellow page ads—these methods are no longer effective. Modern consumers know what they are looking for and where to find a variety of options to choose the one that best fits their needs.

This shift has led companies to focus on creating valuable content to attract their audience.

Next Level Strategy specializes in the Inbound methodology, which helps you attract, convert, close, and delight your prospects, turning them into loyal customers and brand advocates.

We are fully committed to delivering accelerated, real-time results with effective strategies that will help you reach the next level.

Quote

Buyer Person Profiling
Current Business Situation Diagnosis
Buyer's Journey
Marketing Funnel Simulator
Marketing Plan
Social Listening

Next Level Strategy promotes:

Working with transparency

We consistently add value to our projects through transparency within our team, sharing discoveries and insights. We strive to ensure that relevant information is accessible to everyone, allowing all team members to understand and contribute effectively.

Constant Inspection

We frequently and thoroughly inspect all tools and resources that make up our projects to identify and correct any unwanted deviations in progress toward our goals and objectives.

Constant Adaptation

If the team determines that there are variations in one or more aspects beyond what is considered acceptable, adjustments are made to keep the goal achievable. Transparency and inspection help us identify areas for improvement, and the insights gained from these discoveries allow us to make better, reality-based adaptations.

Continuous Commitment

It is important to analyze whether an Inbound Marketing agency is what your business needs at this moment. This assessment helps determine if we are the right fit based on factors such as market size, budget, long-term commitment, and your willingness to engage in the process. Once it is established that Inbound Marketing will help your company grow profitably, we will begin working on a comprehensive plan specifically aligned with your business objectives.

We understand that every company's needs are different, which is why we continuously refine our strategies to offer you the best tactics. The next step is team formation, starting with the lead consultant, who will be in daily contact with you, and an Inbound Marketing program manager. They will be supported by specialists, web developers, content creators, and more. This team will be responsible for understanding your needs and setting goals based on ongoing meetings.

The Inbound Marketing plan will include in-depth research findings about your business, detailed future strategies, execution methods for social media, content creation plans, and more.

The initial campaign will include social media, fresh content, and conversion tactics to turn visitors into qualified leads through your website. That’s why it’s crucial to ensure that your website is fully optimized to handle an influx of new visitors.

However, a well-prepared website is not enough. A marketing automation platform (such as HubSpot), email templates, and other essential components are necessary to execute a successful Inbound Marketing program.

By implementing the Inbound program, you will have constant communication in the following key areas:

Ongoing Support

Daily contact for the execution of various elements of the program.

These elements vary for each client but include:

Content development
New insights
Key results

Meetings

Constant communication to discuss progress, analyze next steps, and more. This is an essential aspect for us, as we want to ensure that both parties are aligned to achieve the established goals.