How do we work?
How do we work?
The roles that the agency and the client play in an Inbound Marketing program are completely different from those of a traditional marketing agency, in Inbound Marketing, the roles take part in the way on which the programs are created and executed.
We operate in an agile environment
Next Level Strategy guarantees structured processes with consistent quality and optimal results. These processes are part of the “Agile” approach that we put into practice. This approach is divided into 4 pillars:
1
Response to ongoing learning instead of blindly following a plan
Evidence and data instead of opinions and agreements.
We shape up activities based on knowledge related to market dynamics, competition activities or how visitors interact with the website, content or social networks; thus solving situations happening in real-time.
2
We carry out projects with continuous improvement cycles, where information from the website, email, social networks, and others is used to make changes that will optimize the performance of the entire inbound program.
Our focus is observation and analysis to base our actions and activities.
3
Interactions with potential customers
Having more accurate knowledge about who the potential customers are, allows the effectiveness of a marketing plan since the efforts will have a greater attraction effect. That is why having qualified prospects is of the utmost importance, interactions with these prospects are fundamental as they provide us with information for a more credible, relevant and valuable material or messages.
4
Collaboration and knowledge.
Our team understands your concerns and works every day in to boost your results. Each of us understands your goals and challenges, and it is for this reason that our programs are so effective.
Scrum nos permite aprender y mejorar de los errores pasados.
Con Scrum planteamos un enfoque iterativo e incremental que nos permite una mejor previsibilidad y control de riesgos. Observamos y experimentamos en una planificación exhaustiva y detallada desde el inicio del desarrollo.
Inbound Marketing
We often see that companies have the same traditional tools and methods when carrying their advertising message and differentiate themselves from the competition. However, Push techniques no longer work for today's society. Consumers are not responding positively to harassment or bombardment of information coming from billboards, emails or advertisements on the yellow pages, it is simply no longer effective. Today's consumers know what the want and know how to find a variety of options where they can obtain the product/service that best suits their needs. This change has led companies to focus on creating valuable content to attract their users. Next Level Strategy specializes in the Inbound methodology, which endures in attracting, converting, and delighting your prospects to mold them into loyal brand-promoting consumers. We are committed to giving you accelerated real-time results by creating effective strategies that will help you reach the next level.
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Buyer persona profiling
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Diagnosis of the company's current situation
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Buyers journey
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Marketing Funnel simulator
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Marketing Funnel plan
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Social listening
Next Level Strategy promotes:
Work with transparency
We generate constant value to our projects thanks to the transparency in our team, their discoveries and opinions are highly valued by our clients. We work so that the relevant information is affordable for our entire team and that everyone can understand it.All our members report on what they have done the day before, what will be done today and any impediment that puts their work at risk.
Constant inspection
We inspect frequently all the tools and resources that make up our projects, this helps us identify and correct unwanted variations in the progress that may affect our goal or objective.
Constant adaptation
If the team determines that there are variations in one or more aspects beyond what we consider permissible, adjustments are made to keep the goal attainable. Transparency and inspection allow us to find improvement points, which allows us to make better adaptations attached to the reality of the situation.
Continuous Commitment
It is important to analyze if an Inbound Marketing agency is what your company needs. Basing on the information we provided, you need to identify or understand if we are adequate considering the size of your market, budget, and willingness to commit to the process.
Once it is determined that Inbound Marketing will help you grow your business profitably, you will start working on a comprehensive plan specifically aligned with your business objectives. We understand that each company has different needs, so we work continuously to provide the best tactics.
Now, the next step is building the team, starting with the main consultant who will have direct contact with you daily and an Inbound Marketing Program Manager. Along with specialists, web developers, content creators, etc. The team will be responsible for understanding your needs and setting goals in continuous meetings.
The inbound marketing plan to be developed will contain all the findings of deep research in your business, as well as detailed strategies in the future, how to execute them on social networks, type of content to be created, etc.
The initial campaign will include social networks, new content, make prospects become potential customers through the website to access new and valuable content, which is why we must ensure that the website is 100% ready for all new visitors.
But not only the website is important, but it is also important to have a marketing automation platform (such as HubSpot), email templates and other elements required to make the Inbound Program.
When you run an Inbound program you will get constant contact at the following main points:
Continuous support
Daily contact for program elements execution. These are different for each cliente, buy they include:
-Development of content
-New findings
-Key results
Meetings
Constant communication to discuss progress, analyze next actions and others. This point is essential for us since we want to make sure that both parties are in tune to achieve the goals set.
Evaluation
Every 30 days we provide a detailed report about the progress, changes, and investment. We also study new strategies for our next goal.