Do you have an auto repair shop and...
Need more customers?
...want to increase your revenue?
...want more people to seek out your services?
...want to maximize and fully utilize your shop's capacity?
At Motores y Más, we have experience working with various types of auto repair shops, including preventive and corrective maintenance, bodywork and painting, electrical repairs, and other specialized areas in the automotive sector. We have helped businesses grow and increase their sales by applying inbound marketing principles and implementing effective digital strategies tailored to each specialty in the industry.
Thanks to over 14 years of experience in the market, we have analyzed and identified the most successful marketing strategies and tactics, while discarding those with less impact on auto repair shops.
With all this knowledge, we have created a customized package designed to help shop managers and owners grow their businesses and attract more customers.
Facilitator, Strategist, and Consultant – Alejandro Larrave, MBA
With over 18 years of experience in marketing and developing digital projects in the automotive sector, Alejandro Larrave recognized the importance of digitalization for auto repair shops and businesses. By implementing digital marketing strategies, businesses can establish an online presence, increase sales, and expand their opportunities in the digital world.
Alejandro offers his expertise and experience as a marketing consultant for both local and international businesses. As a strategist and leader, his mission is to help plan, select, and implement tailored marketing solutions for each company.
He has been responsible for managing major brands such as Castrol, Mitsubishi, KIA, Ford, Honda, Bosch, Wagner, Fram, Denso, Motul, Interstate, NGK, Kumho, among others. He has also worked with auto repair shops, service centers, and businesses in this sector.
Imagine that Talleres Castro is an auto repair shop specializing in preventive and corrective maintenance, recognized for its high-quality services and for having a team that is constantly trained in automotive topics. Castro knows a lot about mechanics but nothing about digital marketing.
Talleres Castro has a website, but it hasn’t been updated in a long time. It runs search ads, but there’s no tracking or follow-up. It also has social media profiles, but they are only used occasionally. So, it’s no surprise that these tools haven’t significantly contributed to the growth of the business.
Setting goals, creating a timeline, and assigning responsibilities are key aspects of a digital marketing plan, which serves as a roadmap to achieving more effective marketing.
Benefits of Implementing Digital Marketing in Your Business
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Create better sales strategies.
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Gain more customers.
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Increase your revenue.
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Analyze your market and competitors.
Within the course package for auto repair shops and automotive businesses, the following lessons and topics are included:
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SWOT and PESTLE analysis for my workshop.
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Business model and value proposition map.
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How to achieve a good differentiation between my workshop and competitors?
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Defining and conceptualizing the ideal customer (Buyer Persona) and the tribe of followers my workshop needs.
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How to create content for my tribe?
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The importance of personal branding for the workshop.
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The importance of having good reviews or testimonials on a credible platform.
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Create a prospect and customer database for my workshop and CRM.
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How to create a lead magnet to attract prospects for my workshop?
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How to use social media to promote my workshop?
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The importance of a product catalog.
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Effective use of WhatsApp Business and Telegram for my workshop.
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My marketing budget.
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Integrating the marketing plan for my workshop.
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The marketing performance indicators (KPIs) for my workshop.
Manage your marketing investment properly and track the return on investment (ROI) you will achieve.
In recent times, many businesses have had to modify their operations. We understand what this entails, as it has been part of the reality for both our clients and our own company. This is why we want to help you make this transition to the digital world successfully.
For this reason, Motores y Más has launched its course "Digital Marketing for Auto Repair Shops and Automotive Businesses", an accessible program of 4 sessions over 4 weeks, where you’ll learn how to implement a digital marketing plan specialized in the automotive sector.
These lessons cover exactly what a manager or business owner needs to know in order for their shop to grow, develop, and predictably generate more revenue.
These 15 master lessons are truly the result of years of research and direct work with auto repair shops and businesses in the automotive industry. All sessions will be held at 9:30 A.M. and will be recorded for future reference by participants, starting Thursday, January 27 and ending Thursday, February 17, 2022.